June 23, 2011
A Salesperson’s Ultimate Tool: Notepads
All over the world, business people are reaching for a notepad to jot down a note. Notepads are everywhere! They’re in our drawers, in our purses and briefcases, in our cars, they are everywhere. They come in all colors, shapes and sizes. Everyone loves to get notepads. The key however is to make it your pad that they grab.
Unfortunately, many sales people often overlooked notepads as an inexpensive marketing idea, one that will get your company’s name in front of a prospective client every time they pick it up.
But how do you get them to the right audience? You need to give them out to every potential and existing client, they’re perfect for tradeshow giveaways, convention bag stuffers, conference attendees, networking giveaways and more.
Notepads are one of the easiest marketing pieces to create. The basic design of a notepad should incorporate the following:
- Branding, branding, branding! It’s important to add your contact information and logo on to the notepads. This is your ultimate advertisement.
- Invest in quality paper. Make it slightly heavier that the standard 20# copy paper, but stay away from heavier or glossy stocks. If you’re using black ink, consider using a colored paper.
- While printing your notepads in full color is ideal, the name of the game is cost-effectiveness. You’ll want to get more for your money. One or two color printing is more than adequate.
- Size does matter. Get more bang for your buck by sizing your notepad to either 4.25” x 5.5” or 3.33” x 8.5”. No need to have a bigger notepad, it will just take up too much space. The smaller sizes are perfect for writing quick notes.
- Your pad should have no more or no less than 50 sheets to it.
On brilliant marketing idea: before you give the notepad away, personalize the first page with a hand-written note: “ Jill, Would love to get together to show you and _______ (company) what we can do for you.” Or you could write “This notepad is good for one free consultation.”
So, if you don’t already have notepads as a part of your sales tool kit, then you need to call Aloha Print and Copy today to discuss how we can add notepads to your marketing and promotion strategy. Don’t be surprised if they call you up to ask for more notepads.
Aloha Print and Copy has successfully used notepads on every sales call we do. To learn more about notepads, please call us at (770) 642-1642
April 18, 2011
What’s in a Tagline or Slogan?
Wikipedia Definition: A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience’s memory of a product. Some taglines are successful enough to warrant inclusion in popular culture.
One of the hardest strategy in branding a company is coming up with a successful tagline or slogan that best communicates who they are, what they do or what they offer.
As a rule, taglines should be no longer that 10 words. Most memorable slogans are short, to the point and captures the readers attention. Your tagline should be original and self-explanatory. So how can you go about creating a tagline?
- The best way to begin your tagline is to look at your competition. This will not only help you come up with ideas for your own, it will help you differentiate your tagline to avoid confusion.
- Make a list of key words about your business, services and products. Using a search engine such as Google to run your words through will give you more phrasing options. A thesaurus is also a valuable tool.
- Talk to colleagues, clients, family and friends for ideas on creating your tagline. Once you’ve created your slogan, go back to them for feedback. Also, run it through Google to see what results may come back.
This website houses a collection of taglines or slogan. Broken down by industries, this is a great resource for helping you come up with your own:
http://www.textart.ru/database/slogan/list-advertising-slogans.html
Below are some famous taglines. How many can you identify without having to hear the company name?
I can’t believe I ate the whole thing. Alka-Seltzer
Don’t leave home without it. American Express
Reach out and touch someone. AT&T
The quicker picker-upper. Bounty
What’s in your wallet? Capital One
A diamond is forever. DeBeers
It keeps going, and going, and going…. Energizer Batteries
When it absolutely, positively has to be there overnight. FedEx
Quality is job one. Ford
When you care enough to send the very best. Hallmark
They’re g-r-r-r-eat! Kellog’s Frosted Flakes
Finger-lickin’ good! Kentucky Fried Chicken
Hey, Mikey…he likes it! Life Cereal
Melts in your mouth, not in your hands. M&Ms
Good to the last drop. Maxwell House
Because so much is riding on your tires. Michelin
Must see TV. NBC
Just do it. Nike
Strong enough for a man, but made for a woman. Secret Deodorant
Head for the border. Taco Bell
Expect more. Pay less. Target
Takes a licking and keeps on ticking. Timex
What can Brown do for you? UPS
Can you hear me now?…Good! Verizon Wireless
It’s everywhere you want to be. VISA
Always low prices. Always. Wal-Mart
Where’s the beef? Wendy’s
These taglines/slogans incorporate the company or product name within them. Again, each one is identifiable
You’re in good hands with Allstate.
Calgon, take me away.
Nothing comes between me and my Calvins.
Please don’t squeeze the Charmin.
When EF Hutton talks, people listen.
Don’t get mad. Ge GLAD.
The best tires in the world have Goodyear written all over them.
Pardon me, do you have any Grey Poupon?
Hey! How about a nice Hawaiian Punch?
Did somebody say McDonald’s?
Is it live or is it Memorex?
It’s Miller time!
RAID kills bugs dead.
How do you spell relief? R-O-L-A-I-D-S
Yo quiero Taco Bell.
With a name like Smucker’s. it has to be good.
Silly rabbit, Trix are for kids.
I coulda had a V-8!
Now you’re on your way to creating a tagline for your company or product. Incorporate it with your logo to complete the brand. Use it on every marketing communication you use: stationery, business cards, direct mailers, website, even when answering the phone.
Looking for more marketing ideas? Call Aloha Print and Copy today at (770) 642-1642 to talk to our marketing specialist.
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