November 12, 2010

Marketing Tip – Maintaining Customer Relationships

Posted in Marketing Tips tagged , , , , , , , , at 10:12 am by alohaprintandcopy

Every business owner works hard to get business. A lot of time, money and effort goes into each new customer you achieve. Unfortunately in today’s economy, maintaining your new customer is important. Customers should feel special and unique. Ignore a new customer and they’ll find someone who will show them the attention they deserve.

Below are tips on maintaining your customer relationship.

  • Send a Thank You note within 24 to 48 hours of each transaction.  Offer a complimentary service or product.
  • Send a questionnaire to new customers. This is a great marketing tool as it will help you learn more about them, their business and needs.
  • Keep them updated. Send out a monthly or bi-monthly newsletter filled with tips, product or service information, special offers and more. This will keep you in front of your customer.
  • Postcards are KING! Send them out monthly or bi-monthly with special offers, or announcements such as new products or services. Your message should be brief and interesting.
  • Mail them a special occasion card. Acknowledge their birthday, company anniversary or even the anniversary of doing business with you.

Whatever you decide to use for your customer communications tools – thank you notes, questionnaires, newsletters, postcards – Aloha Print and Copy can provide you with all your printing needs.

This tip was provided by Aloha Print and Copy (770) 642-1642

November 8, 2010

In The Print Know

Posted in Printing: Yesterday & Today at 10:30 am by alohaprintandcopy

The printing industry gives us other popular phrases, such as “mind your ‘p’s and ‘q’s.” The moveable block type had the letters in reverse so they would read correctly when imprinted on paper. Apprentices had to remove the type from the pages and return the blocks to their upper and lower cases. Each drawer in the case held a different size of letters, and each drawer was divided into compartments (called sorts) for each letter. The letters ‘p’ and ‘q’ could easily be mistaken, so the master printer would advise their apprentices to mind their ‘p’s and ‘q’s.